Babylonstories:

BITTERLEKKER CAMPAIGN

For this concept and general idea of deliverables, I wanted to give Bitterlekker (Babylonstoren) a new fresh feeling to it. I want to attract a younger target audience, by engaging with them – creating a quirky feeling to the brand and encouraging and supporting young adults that prefer not to drink alcohol.

I realised that I wanted to uplift the brand and the product more, so I designed a new font to suit the concept, desired target audience and new mood of the product. The word ‘stories’ is the only word written in the new designed font. The font is bubbly, edgy, non-symmetric, curvy, and quirky (a font typically relating to our new desired target audience).